Latino Franchise Council

Your American Dream Doesn't Have to Start From Scratch.

Build a business. Build generational wealth. Build it together.

Bilingual advisors helping Latino entrepreneurs confidently explore franchise ownership across the United States.

Guidance tailored to your goals.

400+ Franchise brands Access to 400+ franchise brands across every industry.
1 Guidance path Guidance tailored to your goals for clearer family decisions.
1 National network Connected to trusted advisors across the Americas.
1 Trusted partner A dedicated partner committed to your long-term success.

“Business ownership can change a family’s future. We’re here to help you make that decision with confidence.”

Why LFC exists

Latino entrepreneurs deserve a place that respects family, ambition, and community.

LFC helps buyers ask sharper questions, compare opportunities with more confidence, and explore ownership through a process that feels informed, bilingual, and human.

Education first

Start with the fundamentals, understand the tradeoffs, and learn what a strong opportunity really looks like before you commit.

Culturally aware guidance

Conversations can happen in English or Spanish, with space for couples, parents, and families to evaluate ownership together.

Advisor-led support

Experienced franchise professionals help buyers compare brands, financing paths, timelines, and ownership models without sounding like a sales funnel.

"No se trata solo de comprar un negocio. Se trata de crear estabilidad, orgullo, y posibilidades para la familia."

Not just business ownership. Stability, pride, and possibility for the family.

Who we help

Support shaped around real Latino ownership journeys.

01

First business buyers

Professionals and aspiring owners exploring business ownership for the first time, often while balancing work and family obligations.

02

Corporate transitioners

Buyers leaving a career track and looking for a structured path into ownership without losing financial clarity.

03

Family decision-makers

Families evaluating franchise ownership together and thinking about long-term wealth, flexibility, and legacy.

04

Growth-minded operators

Owners comparing expansion, multi-unit growth, or a more scalable operating model.

Franchise ownership journey

One memorable path from first discovery to long-term growth.

Visitors should instantly understand what the process feels like, and where LFC can guide them along the way.

01 Discover

Define your goals, family priorities, and ownership fit.

02 Compare

Review categories, brands, and investment levels with more clarity.

03 Validate

Pressure-test the economics, support, and day-to-day realities.

04 Launch

Move forward with financing, timing, and support in place.

05 Grow

Turn one informed decision into stability, pride, and long-term wealth.

Meet the people who will guide your journey

Meet the People Guiding Latino Entrepreneurs.

Private conversations. Bilingual guidance. Real operating and franchise perspective for buyers who want substance.

Meet the Advisors
Andres Sanchez portrait

Chairman, Latino Franchise Council

Andres Sanchez

Houston, Texas

Business consulting, lending, and international finance experience focused on long-term ownership strategy.

English | Español Finance Ownership strategy
  • Helps buyers think clearly about capital, fit, and long-term structure.
  • Strong perspective for families comparing ownership against other paths.
Obed Hernandez portrait

Co-Chair, Latino Franchise Council

Obed Hernandez

Huntsville, Alabama

Franchise development leader with two decades of experience helping brands and franchisees grow the right way.

English | Español 20+ years Franchise development
  • Brings seasoned perspective on systems, support, and what strong brands do differently.
  • Useful for buyers who want to understand growth, validation, and franchisor quality.
Laura Olguin portrait

Franchise Consultant and Operator

Laura Olguin

California

Restaurant, real estate, and franchise operating background with firsthand perspective on scaling ownership.

English | Español Restaurants Operator perspective
  • Grounds the ownership conversation in how the business really runs day to day.
  • Helpful for buyers who want to understand execution, growth, and owner-operator realities.

Representative ownership stories

People remember stories, not generic paragraphs.

See More Journeys
Representative profile

Carlos

Former operations manager

Owns 3 locations today

Started by comparing service brands that fit his leadership background, family schedule, and long-term income goals.

Representative profile

Maria & Luis

Family-owned business

First-time franchisees

Needed bilingual guidance, financing clarity, and a process that allowed both spouses to evaluate the move together.

Representative profile

Elena

Corporate transitioner

Moved from paycheck to ownership path

Used LFC guidance to narrow categories, understand diligence, and choose a business that matched her timeline and values.

National organization, local understanding

LFC should feel like a digital headquarters for Latino entrepreneurship.

400+ Franchise Brands
EN | ES Bilingual Advisors
Nationwide Advisor Network
Education Before Sales

Ready for a real conversation?

Speak with someone who understands the journey, not just the jargon.

Start with a private consultation, ask the questions that matter most, and explore ownership with more confidence and less noise.

English | Español guidance. Built for serious buyers and families.