About LFC

Why LFC exists.

We help Latino entrepreneurs learn the ownership process, sort through real options, and move toward the right business with more clarity.

Mission

Give Latino entrepreneurs a trusted place to learn before they buy.

Our job is to bring structure, education, and bilingual advisory support to buyers who want to evaluate ownership carefully.

Vision

A future where more Latino families own strong businesses with confidence.

We want buyers to feel better prepared, better informed, and better supported as they move toward ownership.

Who we serve

Latino entrepreneurs at every stage of the ownership journey.

01

First-generation owners

Entrepreneurs building their first business and seeking trusted, bilingual guidance from advisors who understand them.

02

Corporate transitioners

Professionals moving from corporate careers into business ownership with clarity and family alignment.

03

Family operators

Families evaluating ownership together and building intentional pathways for generational wealth.

04

Multi-unit owners

Experienced operators expanding their footprint and looking for the right growth platform.

Leadership

Council leadership and senior advisors.

Meet the full council
Obed Hernandez portrait

Co-Chair, Latino Franchise Council

Obed Hernandez

Huntsville, Alabama

Why LFC exists

Latino entrepreneurship deserves trusted infrastructure.

Latino entrepreneurs have been building businesses across the United States for generations. Franchising offers a structured path to ownership, but access has not always been equal. LFC was created to close that gap with education, guidance, and community.

01

Bilingual education

Resources, frameworks, and conversations in English and Spanish so every entrepreneur can learn on their own terms.

02

Expert guidance

Direct access to advisors with real operating, franchise development, and ownership experience across industries.

03

Community connection

A national network designed for Latino entrepreneurs who share culture, family priorities, and ambition.

Community impact

Ownership creates more than businesses.

Generational wealth

Business ownership remains one of the most reliable paths to long-term wealth and family stability.

Economic mobility

Franchising gives first-generation entrepreneurs structured access to proven operating systems.

Stronger communities

Latino-owned businesses create local employment, services, and lasting community presence.

Cultural representation

Latino entrepreneurs continue to shape what ownership looks like across the American economy.

Ready to talk?

Schedule a private consultation with an LFC advisor.